Est. 2021 · Istanbul · New York

The production
operating system for
fashion commerce.

One pipeline. One brief. One answer. WEEKENDS is how luxury and high-end fashion houses capture once, approve once, and ship everywhere — with the quiet of something that was never going to miss.

PLATE 01 / AW26 On-figure · cashmere
Flats · Ghost · On-figure · Retouching · Content+ Cycle 11 days median First-pass approval 83% Rights Clients own everything
01 — The System

Chaos in.
Approval out.

One pipeline across seven stages. Every brief runs the same path — which is why every brief ships on time. The Content+ Operating System is the product. Every service below is an input.

01 Intake
Client intent
Brief, references, constraints — captured as a versioned object.
02 Ingest
Content+ Ingest™
Tech packs, season library, talent rights absorbed into memory.
03 Direction
Creative direction
Look and shot list locked. Signed once, before first frame.
04 Engine
Production engine
Flats, ghost, on-figure, retouch — produced inside one run.
05 Review
Review & revision
One round. Notes applied across the set — not asset by asset.
06 Approval
Approval
Sign-off is a checkbox, not a meeting. Timestamped, auditable.
07 Delivery
Delivery
PIM, PDP, paid, social, retailer portals — named, sized, shipped.
Cycle time
11days
Intake to delivery, median.
First-pass
83%
Approved on round one.
Reshoots
0
Captured once, used everywhere.
Cost-per-asset
1/40
vs. studio + post pipeline.
02 — Services

Five disciplines.
One engine.

Priced per asset. Delivered in volume. Every discipline runs on the same pipeline, so Monday's packshot behaves like March's, and October's. No drift.

03 — Selected Work

A considered cut.

Six pieces. Selected ruthlessly. We would rather show less work at a higher level than more work at a mixed one.

What you'll see

A concentrated edit of recent engagements for luxury ready-to-wear, cashmere, tailoring and leather goods. Each image came out of a single brief, a single review, one approval. Nothing here is replaceable.

On-figure · AW26 Maison VeyreCampaign / Paris
Ghost · Cashmere Atelier 206Knitwear / Milan
Flats · Silk Maison OrrisSS26 / Paris
On-figure · Leather SlowroomEdition 03 / Rome
Retouch · 412 Aurora BotanicalsSeason / London
Content+ · Drop North CableTailoring / New York
Full case studies on request — under NDA Request the portfolio

Quiet,
confident,
inevitable.

I.

Considered, not generated

Every image passes through a director, a colourist and a brand steward. Nothing leaves the system that would not leave a traditional atelier — the system just makes the atelier repeat without wearing out.

II.

One round of notes

We lock the look before the first frame, so review is the right kind of review — a sign-off, not a salvage operation. Eighty-three percent of work is approved on round one.

III.

Clients own everything

Assets, rights, brand-tuned models. Nothing is retained at the end of an engagement. The system migrates to you, or stays with us on a locked cadence — your call, not ours.

IV.

The smallest room in fashion

We work with a short list — never more than twelve houses at once. If we take you on, you have the room, the cadence and the attention of the whole studio.

04 — Questions

Straight
answers.

The questions we get before every engagement — answered in a line, so you can decide without another call.

What is WEEKENDS?

WEEKENDS is the production operating system for luxury and high-end fashion e-commerce content. One pipeline for flats, ghost mannequin, on-figure photography and retouching — under a single brief and a single approval cycle.

How fast is the system?

Eleven days, median, from intake to delivery across every discipline. Eighty-three percent of assets are approved on the first review round, with zero reshoots.

How is pricing structured?

Flats from $18 per asset. Ghost mannequin from $32. On-figure from $64. Retouching from $9. The full Content+ Operating System starts at $24,000 per month on a locked cadence.

Who owns the rights?

Clients own all rights to all delivered assets, including any brand-tuned models and training sets. WEEKENDS retains nothing at end of engagement.

Do you work with smaller brands?

Individual services start at 100 SKUs. The full Content+ system makes sense from around 500 SKUs per season. We work with a maximum of twelve houses at any one time.

Where are you based?

Studios in Istanbul and New York. Production runs globally. Briefs are reviewed Monday–Thursday. Replies inside 48 hours.

05 — Start

Put your next season through the system.

Tell us what's dropping, when, and how many SKUs. We reply inside 48 hours with a cycle plan, a fixed per-asset price, and a live instance.

Reply inside 48 hours. All briefs hand-read.
✓ Brief received. A producer will reply within 48 hours with a plan and a fixed price.