Question 1

What does WEEKENDS do?

Accepted Answer

WEEKENDS is the production operating system for fashion commerce. We produce PDP, on-figure, ghost mannequin, campaign, and AI-generated fashion imagery — delivered approved, on-brand, at speed.

Question 2

How fast is delivery?

Accepted Answer

Median turnaround is eleven days from intake to delivery. Eighty-three percent of assets are approved on the first round.

Question 3

Do you do AI fashion content?

Accepted Answer

Yes. We combine human production expertise with AI to deliver brand-approved fashion content at scale. AI without structure is noise — our system creates the structure that makes outputs consistently approval-ready.

Question 4

What is Data Capture?

Accepted Answer

Data Capture is one structured product capture, performed by our team. From a single capture we can deliver PDP, on-figure, ghost, campaign, social and ecommerce assets — without reshoots.

Question 5

Who owns the work and any AI models?

Accepted Answer

You do. Assets, rights, and any brand-tuned models we build alongside you remain your property.

Question 6

What's the minimum project size?

Accepted Answer

Individual services start from around 100 SKUs. The full operating system is suited to brands producing 500+ SKUs per season.

Question 7

Where are you based?

Accepted Answer

Production runs globally. Briefs are reviewed seven days a week, London hours, with replies inside twenty-four hours. Studios in New York and Istanbul anchor production across time zones.

Question 8

How much does it cost?

Accepted Answer

Per-asset rates begin from $18 for flats, $32 for ghost mannequin, $64 for on-figure, $9 for retouching. The full operating system on a locked monthly cadence begins at $24,000 per month.

Question 9

How is WEEKENDS different from a traditional photo studio?

Accepted Answer

Traditional studios sell shoot days. We sell approved outcomes. Studios optimise for the shoot; we optimise for the asset that ships to your PDP. That means structured intake, brand rules encoded once, parallel production, and a single round of revisions on most work — not a creative back-and-forth that lasts weeks.

Question 10

How is WEEKENDS different from in-house production?

Accepted Answer

In-house teams scale with headcount; we scale with throughput. The operating system absorbs peak season, new categories, and new markets without hiring. Most brands keep a small in-house team for art direction and brand stewardship, and route volume — PDP, ghost, on-figure, retouching — through us.

Question 11

How is WEEKENDS different from AI image tools like Midjourney or generic AI generators?

Accepted Answer

Generic AI tools generate images. We deliver approved fashion assets. The difference is structure: brand-tuned models, garment fidelity, on-model continuity, retail compliance, and rights you actually own.

	Generic AI tools	WEEKENDS
Cost	Cheap per generation. Hidden cost in re-prompting, cleanup, and assets that never ship.	Per-asset rates from $18 (flats). Full operating system from $24,000/month — predictable, locked.
Capacity	Unlimited generation, undefined throughput. No SLA on what actually ships.	Locked monthly capacity with surge slots for drops and launches. Throughput we commit to.
Quality & approval	Variable. Prompt-roulette. Most outputs need a human pass before they're brand-safe.	83% approved on first round. Brand rules encoded once at intake.
Human cast & retouch	Synthetic models, no rights, no continuity across a season.	Real cast or brand-tuned models you own. Human retouch on every asset — colour, texture, fit.
Quality control	None. Outputs ship as-is to your team to police.	Human QC on every asset before delivery — silhouette, colour fidelity, retail compliance.

Brand-tuned modelsRights you ownRetail-compliant

AI without production discipline is noise. Our system creates the structure that makes outputs consistently approval-ready.

Question 12

How do you approve assets and handle revisions?

Accepted Answer

Every asset enters a single structured review. Brand rules are encoded once at intake — silhouette, colour fidelity, crop, retouch level, model direction. Eighty-three percent of assets pass on the first round. Revisions, when needed, ship inside twenty-four hours.

Question 13

How do you handle peak season and large drops?

Accepted Answer

The operating system runs on locked monthly capacity, with surge slots reserved for collection launches, seasonal drops, and marketplace deadlines. We onboard the brief once; volume scales without re-quoting.

Question 14

Are your outputs ecommerce-ready?

Accepted Answer

Yes. Every asset ships ecommerce-ready — sized, named, cropped and tagged to your platform spec. Delivery is structured for direct ingestion into Shopify, Akeneo, Salsify, your DAM or PIM, with naming conventions, image schemas, alt text and metadata aligned to your stack. We deliver to your spec, not a generic export.